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The Marketing Plan Your Largest Investment Deserves

Marketing plan by Braden Koop - Single Family Home Listing Specialist

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The top producing REMAX brokerage in all of BC introduces their 2023 Rookie-of-the-Year...

Braden Koop

Welcome! I’m a seasoned real estate professional in Kelowna, deeply rooted in this vibrant community. With a lifelong connection to the area and a robust background in trades and real estate investing, I offer a nuanced understanding that’s crucial for selling your property at its best value.

As a father of twin girls and a devoted husband, I understand the significance of community and a reliable home. My extensive experience in the trades, including six years as a Journeyman HVAC technician, has equipped me with a deep knowledge of home systems and construction. This expertise not only ensures that I can effectively highlight the strengths of your property but also confidently address and negotiate any buyer concerns regarding deficiencies or issues, ensuring you get the price your property deserves.

I’m committed to more than just selling homes; I’m dedicated to ensuring each transaction is smooth and beneficial. By choosing me as your realtor, you’re not just gaining a sales agent; you’re gaining a partner who is invested in making your selling experience as successful and stress-free as possible. Let’s showcase your property’s potential and achieve top market value together in the dynamic Okanagan real estate market.

Marketing and creative problem-solving are at the core of my approach, transforming each listing into a unique opportunity to attract the right buyers even for the most distinctive properties. My passion for creativity not only enhances how your property is presented but also ensures innovative solutions to any challenges that arise, making the selling process both effective and enjoyable.

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Free Home Evaluation!

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Working towards a common goal

These factors are having a direct impact for better or worse

Uncontrollable

competition
Financial markets
Economy
Location

Controlled by YOU

Price
Condition

Controlled by your realtor

exposure
monitoring
Negotiating
guidance
Getting the deal across the line

Our Roadmap

Strategy planning and goal setting

Listing goes live

Receive and negotiate offer

Closing

Your next chapter awaits!

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Monitoring and servicing

Monitoring and Servicing are extremely important. The goal is to ensure opportunities aren't missed and that we are in line with the market. I am looking weekly and daily at sales and competition, and I am forwarding you this information every week. I'm also keeping track of views and feedback in a shared folder between us. This means that if we do need to make any big decisions, like if an offer comes in. We know where we stand with other buyers which will help us in negotiations.

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Marketing

Traditional listing services typically stop at MLS. While MLS is powerful, I believe we can go further to achieve even better results.

Sometimes a staging consultation can give your home that extra edge to stand out from the competition. I will bring in a professional stager for a consultation at no extra cost.

Did you know that 18%-26% of our buyers come from the Lower Mainland, which means approximately 1 in 4 buyers? Additionally, homes in the Lower Mainland are still 45% higher in price compared to those in Kelowna. Its an easy sell! “Save 45% of your profits when you sell and move to Kelowna!”

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Imagine targeting people in the Lower Mainland who use google terms like "homes for sale in Kelowna" on Google. By doing this, we can increase the eyeball traffic for your property. The goal is to hook people in who are showing interest in moving to Kelowna by putting your home right in front of them.

Together, we'll identify your ideal buyers based on your property's style and create a unique plan to maximize our marketing dollars.

It doesn't end there. I'll create a dedicated form or website for your listing to capture potential buyers' information, allowing me to follow up and convert them into actual buyers.

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Here is what it looks like,

press play!

Every photo and video you will see below comes directly from one of my listings. Imagine, everything you see here could be yours!

Staying relevant with the times

Marketing will be done across websites, the MLS, Facebook, YouTube, Instagram and TikTok. And yes, qualified buyers do hang out on TikTok and Instagram. We can thank the algorithm for making sure our content is put in front of the right people.